What is it?
The FBA Priority setting helps you prioritize selling your Fulfilled by Amazon (FBA) inventory before your Merchant Fulfilled Network (MFN) listings. This can be especially useful for managing storage fees, clearing excess FBA stock, and keeping your most competitive offers front and center.
What does FBA Priority do?
When your FBA and MFN listings are active on the same ASIN, this setting adjusts the MFN pricing to encourage sales through FBA. You can configure the MFN listing to behave in one of three ways when your FBA offer is active:
Go to Max
Your MFN listing will move to the maximum price set in your strategy.Price Above FBA
Automatically price your MFN listing above your FBA offer by a custom dollar or percentage value.Match FBA Price
Keep the MFN listing price equal to your active FBA price.
This ensures your FBA listings remain the more attractive purchase option, helping you sell through that inventory first.
How to enable FBA Priority
The FBA Priority option is available in all of our repricing strategies. To enable:
Go to the strategy you'd like to edit.
Scroll to the setting labeled:
“Would you like to prioritize your FBA listings over your MFN listings?”Toggle the setting to Yes.
Select how you want your MFN listings to price when an FBA offer is active:
Go to Max
Price Above FBA (enter a $ or % amount)
Match FBA Price
FAQ
1) Do I have to enable the setting on my FBA and MFN listings' strategy?
No, only your MFN listing's strategy will need to have this enabled
2) Will my MFN listing start repricing again when my FBA listing goes out of stock?
Yes, when your FBA listing goes out of stock, your MFN listing will follow the strategy settings as it normally would.