What is Competitive Landscape?
Competitive Landscape gives you a complete view of every seller competing on the same listing — their prices, fulfillment methods, Buy Box status, and more — directly inside Informed Repricer. No need to dig through Amazon to find out who you're up against.
How do I access it?
From the Listings page, click the menu icon under the Actions column for any listing, then select Competitive Landscape from the menu. This opens the Competitive Landscape tab alongside other tabs like Edit, Listing Details, Pricing Summary, and Competition Insights.
You can also access Competitive Landscape by clicking on the Buy Box or Competition values directly on the Listings page. This will open the listing detail view and take you straight to the Competitive Landscape tab.
What's included?
The Competitive Landscape tab is broken into four sections:
Summary
A high-level overview of all offers on the listing, including:
Total Offers — How many sellers are competing on this listing.
FBA / MFN Offers — A breakdown of offers by fulfillment type, including how many are Buy Box eligible.
Lowest FBA / Lowest MFN — The lowest price for each fulfillment type.
Price Spread — The full range of prices across all sellers and the gap between the lowest and highest. This gives you a sense of how the market is priced on this listing — whether sellers are clustered tightly or spread across a wide range.
FBA Spread — Same as above, but filtered to FBA offers only. Useful for FBA sellers who want to compare against their direct competition.
My Offer
Your current offer at a glance — price, fulfillment type, Buy Box status, seller rating, and ship-from location. Use this to quickly compare yourself against the Buy Box price and the rest of the field.
Buy Box
The current Buy Box prices for this listing, broken out by New and Used conditions, along with the list price (MSRP). This shows you the price customers see when they click "Add to Cart."
All Offers
A detailed table of every seller on the listing. Your offer is highlighted with a "Me" tag. For each seller, you can see:
Seller — The seller's Amazon ID, linked to their Amazon storefront. Click the seller ID to view their public seller profile on Amazon. Your own offer is highlighted and labeled with a "Me" tag for quick identification.
Fulfillment & Prime status — FBA or MFN, and whether the offer qualifies for Prime.
Price, Shipping & Landed Price — The listed price, shipping cost, and total landed price the customer pays.
Buy Box — Whether this seller is currently winning the Buy Box (green checkmark) or not (red X). If you see multiple sellers with a green checkmark, this typically indicates Amazon is rotating the Buy Box across regions or sessions.
Featured — Whether the offer is Featured Offer eligible. Offers that aren't Featured eligible cannot win the Buy Box, so this is an important indicator to watch.
Seller Rating — The seller's rating percentage and number of reviews.
Ships From & Ship Time — Where the seller ships from and how quickly.
How can this help me?
Diagnose Buy Box losses — See exactly who's winning and compare their price, fulfillment, and seller rating against yours to pinpoint what's holding you back.
Monitor the competitive field — Track how many sellers are on a listing, how they're priced, and whether new competitors have entered. This helps you adjust your strategy proactively.
Check competitor Featured Offer eligibility — See which of your competitors are Featured eligible and which aren't. This helps you understand who can actually compete for the Buy Box on a given listing and who's just filling out the offer count.
Understand market pricing — The Price Spread and FBA Spread show you the pricing landscape at a glance, so you can see where your offer sits relative to the rest of the market.