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When Buy Box is Suppressed
When Buy Box is Suppressed

Decide how you want your strategy to behave when there is no Buy Box

James Callandriello avatar
Written by James Callandriello
Updated over a year ago

For listings that are competing directly against the Buy Box, using either our Get the Buy Box strategy or a Build Your Own strategy targeting the Buy Box, we have a strategy setting that allows you to do the following when the Buy Box is suppressed:

  • Do not reprice

  • Use Min Price

  • Use Max Price

  • Compete with the lowest featured merchant (recommended)

The setting is disabled by default and will not be active until one of the above options is selected.

What is a suppressed Buy Box?

A suppressed buy box is when Amazon completely removes the Buy Box on a listing. Below is an example of what the offer page will look like when Amazon has removed the buy box:

Instead of seeing "Add to Cart" there is a "See All Buying Options" button. While Amazon does not give out exact details regarding this, we believe that there are two reasons why Amazon removes the buy box:

  1. All selling prices are above MSRP (manufacturer's suggested retail price)

  2. There are currently no Buy Box eligible offers on the page

How do I see which items have a suppressed Buy Box?

You can identify items that have a suppressed Buy Box by filtering on the Listings Page. If you filter by Buy Box Status > Buy Box Suppressed you will see all items with a suppressed Buy Box.

The following is a direct link to the filtered page for your convenience: Listings with a suppressed Buy Box

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