What is Business Pricing?
Business Pricing automatically manages the prices you offer to business buyers on Amazon and Walmart alongside your standard retail repricing.
Amazon Business and Walmart Business allow registered businesses and organizations to purchase from marketplace sellers. You can offer these customers a separate business price. Informed Repricer manages that price based on the rules you choose, so you do not have to update it manually.
With Business Pricing, you can:
Manage retail and business prices separately
Match your business price to your retail price or apply a discount
Set different business pricing rules for different strategies
Keep business prices within the minimum and maximum prices you set
How do I enable Business Pricing in Informed Repricer?
Setting up Business Pricing requires two steps in Informed Repricer. The steps are the same for Amazon and Walmart.
First, open the Marketplaces page and turn Business Ready to On for every marketplace where you want to use Business Pricing.
Second, edit an existing strategy or create a new one, then enable Business Pricing on that strategy. Choose one of the following options:
Retail Price Matching: Match the price of your retail offer.
Flexible Discounts: Apply a fixed amount or percentage discount to your retail price when calculating the single-unit business price.
After you save the strategy, Informed Repricer will automatically set a business price for every listing assigned to it. Your minimum and maximum prices also apply to your business prices.
Important: Informed sends business prices with retail price changes. After you enable Business Pricing, the first business price for a listing will be sent the next time that listing reprices.
You can also watch this helpful video to learn how to add Business Pricing to your account.
How do quantity discounts work?
Quantity discounts are configured in Amazon Seller Central or Walmart Seller Center. Informed Repricer does not create or manage your quantity discount rules.
Informed Repricer manages the single unit business price that those discounts are based on. When Informed changes the single unit business price, Amazon or Walmart calculates your quantity prices based on the updated price.
Do I need to enable anything with Amazon or Walmart?
Amazon: You do not need to complete any additional enrollment in Seller Central. Once you finish the setup in Informed Repricer, business prices will begin sending as your listings reprice.
Walmart: You must be enrolled in Walmart Business through Seller Center before Informed Repricer can set business prices for your Walmart listings. If you are not enrolled, Walmart will not apply the business prices sent by Informed Repricer.