Overdrive

Overdrive gives selected Amazon listings even faster repricing. Your strategy still determines each new price, and your minimum and maximum prices continue to apply. Overdrive changes how quickly qualifying price updates are sent to Amazon.

You do not need to create a new strategy or change your existing strategy settings. Listings with Overdrive enabled continue to follow their assigned strategy.

Overdrive uses a faster process to send qualifying price updates to Amazon when new marketplace activity triggers repricing.

Qualifying activity can include a competitor changing their price or the Buy Box changing hands. Other repricing actions continue through the standard process, so a listing with Overdrive enabled may still have price changes that were not sent through Overdrive.

Overdrive is most useful for high volume, highly competitive listings where reacting quickly to marketplace changes matters most.

You choose which listings use Overdrive. You do not need to enable it across your entire catalog.

Overdrive supports up to 100 selected Amazon listings across all your stores. Overdrive Pro supports up to 500 selected Amazon listings per store.

Each store has its own 500 listing limit with Overdrive Pro. For example, you can select up to 500 listings in one store and up to 500 in another.

The Overdrive Pro card on your dashboard shows the total number of selected listings and how many stores have reached their limit. Expand the card to see selections and limits for each store.

Once you’ve added Overdrive or Overdrive Pro from the Subscription page, you can enable it for individual listings or several listings at once.

To enable Overdrive for an individual listing:

The column can be filtered and sorted, making it easier to find listings that have Overdrive enabled. You can also use the Overdrive Engaged view to see your selected listings.

Use Manage Overdrive to enable or disable Overdrive for several listings at once.

Enabling Overdrive requires Overdrive or Overdrive Pro and available capacity within your listing limit. With Overdrive Pro, capacity is checked separately for each store. If a store has reached its limit, the bulk-edit message identifies that store. Disable Overdrive on other listings in that store before adding more.

Use the Select Overdrive Listings template to enable or disable Overdrive through a file upload.

Uploads check your Overdrive add-on and listing limit. With Overdrive Pro, the 500-listing limit applies separately to each store. If a store reaches its limit, the validation message identifies the store, and rejected listings appear in the response file.

See Upload Templates for field requirements and Uploading a file for upload instructions. The Select Overdrive Listings template is also available through the API.

You can also enable or disable Overdrive from the Listing Control Panel.

Go to the Listings page and click the pencil icon in the Actions column for the listing you want to update. This opens the Listing Control Panel, where you can turn Overdrive Engaged on or off.

Informed Repricer receives offer and Buy Box change notifications directly from Amazon as soon as Amazon makes them available. Overdrive begins processing a qualifying price change as soon as the notification arrives. Exact timing can vary because Amazon controls when notifications are sent and when submitted prices appear on the marketplace.

The Overdrive timing metric on your dashboard shows the average time from the offer change reported by Amazon to submission of the resulting price update to Amazon. This includes the time it takes Amazon’s notification to reach Informed Repricer. It does not measure when the new price becomes visible on Amazon.

Price changes submitted through Overdrive are marked with the Overdrive icon in the listing’s Activity History. Qualifying changes triggered by competition also show Overdrive timing. Hover over the timing to see what it measures.